GENERAL
It is unique that winners are determined by consumers and not by a panel of judges.

METHODOLOGY
It's purpose is to publicly identify businesses, which have been voted by consumers as being their choice for excellence.

Consumers are asked "...which businesses is your choice for excellence in each category? Please consider the elements of quality, service, value, and appearance". Survey respondents may identify up to two of their favorite companies per category.

BENEFITS
For consumers, the award helps identify companies that have been selected by their community for excellence in customer satisfaction. As such, the CONSUMERS' CHOICE AWARD serves as a seal of confidence for consumers shopping for goods and services.

CONCLUSION
The CONSUMERS' CHOICE AWARD is considered the seal of excellence. For recipients, the award not only constitutes the crowning achievement of their efforts, but more importantly it also represents the most valuable reward of all, the knowledge that they have earned trust and loyalty of consumers.