Posts Tagged ‘roofer atlanta’
Hi again! Dr. Roof at your service. Today I’d like to discuss the concept of “salespeople”with you. When you call a company and they say they’ll send a salesperson out to you,what do you expect? What you receive is usually someone who inserts their opinion intoyour situation and tries to up sell you on various parts of their products or services.
That’s where we believe we’re different at Dr. Roof. Of course we can diagnose aproblematic roof and make suggestions for repair or replacement, however, we believeit’s our job to educate customers on their choices and let them decide what’s best fortheir situation. After all, when salesmen are trained to overcome objections, it doesn’tmean that their retorts are going to be right for your specific situation, it’s just designedto bring them one step closer to a “sale.”
Whatever your needs, we are not here to tell you what to do, and you’ll never be “sold”by anyone at Dr. Roof. Our professional service people are here to take a thoroughlook at your roof’s current state, explain it to you in layman’s terms including all of theoptions available and the pros and cons of each, and answer any questions you haveabout the decision-making process. Hopefully, it will be you who decides to buy onceyou understand the various repair or replacement options that are available to you.
May I leave you with three thoughts?1) How can a roofing contractor or representative give you realistic advice andeducation by eyeballing your roof from the ground, or by failing to perform athorough analysis of the conditions of your roof and all adjoining components?
This failure indicates a desire to sell you. Doesn’t it seem reasonable that theywould need to inspect the area in order to properly diagnose the problems andoffer the solutions?2) Would you rather have a salesman or an educator discuss your roof’s repairor replacement with you?3) When you receive a “special today only price,” an estimate based on asalesperson’s ground-level assessment of your roof, or anything less than athorough, detailed assessment, what might that company be missing in thequality repair of your roof?
If you need a second opinion or are unsure if what you’ve been told is reasonable,feel free to give us a call. As always, we’re on your side, as evidenced by ouroutstanding reputation and over 78,000 satisfied Atlanta-area customers.
How do you select your medical doctor? Is it by word of mouth? Online review?
Level of experience? Convenience? Which insurance he or she accepts?
There are many ways we go about selecting service professionals. The reasons most of us assess our choices from so many angles is because “we don’t know what we don’t know.” In the case of your choice in physician, you probably strive to have a level of comfort and trust that he or she has your best interest in mind and is competent at finding and solving health issues.
The same can be said when you select a roofer. Do you really have any way (without formal industry knowledge) of knowing whether or not you are being snowed over by a company? There are plenty of ways to install a roof and make it look okay to the naked eye, but there are so many components that go into the placement and installation of your roof that make it either function well or fail. I’m talking about minute details such as how the installers place materials around our chimney and how many nails they use to apply each section. These are areas where other companies can skimp and the consumer would be none the wiser. And isn’t the devil always in the details?
So, how do you select a service professional? We hope it’s by taking a long look at their history and reputation. After all, what speaks more about promises made than promises kept?
What can you do?
So how do you go about shopping for a roofing company? Awards from the industry and from the public for workmanship, service, and performance speak volumes about contractors and their accomplishments. There is little as solid as a company who has earned stellar industry awards and an overwhelming number of raving consumer reviews. It’s a collective review that trumps a single referral tenfold because you have more people weighing in on an impartial platform. What do you think?
Coming up: Dr. Roof has expanded its services! See our experienced service professionals for painting, sheetrock, flooring, windows, attic ventilation, skylights, siding, and carpentry.
That was quite a rainstorm we had last weekend—and much needed, I might add.I was sorry to receive so many emergency calls for roof repairs as a result of othercompanies’ oversights. Sure, it’s business, but I’d rather install a sound roof than seea family in a state of emergency from a leaking one.
Did you know that the study of water’s “behavior” or flow, also known ashydrostatics, is the crucial backbone of an excellent roofer’s training? It’s somethingwe take seriously and just another way we are different from other roofers. Here’s alittle page from the playbook:
Fluid statics (also called hydrostatics) is the science of fluids at rest, and is a sub-fieldwithin fluid mechanics. The term usually refers to the mathematical treatment of thesubject. It embraces the study of the conditions under which fluids are at rest in stableequilibrium. The use of fluid to do work is called hydraulics, and the science of fluids inmotion is fluid dynamics. –Wikipedia
Hydrostatic pressure can be calculated according to the following formula:
Does that just make your head spin? It does for most people! Do you rememberwhining in math class, “When will we ever need to use this?” Well we’ve actuallyfound a very practical application: roof installation.
What all that technical jargon boils down to is simple: water’s movement issomething we roofers need to understand and obey. The basic laws of water andphysics combined dictate specifically how we install your roof. We put our roofersto practice on mock roofs at our training facility so that when they climb the ladderto your home, they have passed our quality and practical applications testing withflying colors.
Do you need to take a math analysis course to understand how to build a roof thatwill withstand nature’s elements? Not with Dr. Roof around. You can leave thehard work up to us and enjoy cozy, dry evenings in your home year ‘round with theassurance your roof was installed in a way that combats tears and leaks.
How do you qualify contractors before you hire them? Did this information about
hydrostatics ever cross your mind concerning your roof’s installation or repair?
- The most critical day in the life of your roof is the day it is installed.
- A whopping 87% of all new roofs have roof leaks built into them the day they
- are installed.
- Roofing is a vastly unregulated and unenforced industry when it comes to
- standards and codes.
- There are no licensing requirements, and ANYONE can become a roofer in
- the state of Georgia,
- Given these facts, a lot of people find roofing an easy business to get into. That
- can be bad news for consumers. I’d like to share with you what can come with an
- unusually low bid or overeager contractor:
- Roofers who are transient, passersby who will not be accessible for follow up
- A job that is rushed to protect the bottom line
- Substandard materials
- Inferior workmanship
- No one to back your warranty years down the line
- Potential shortcuts like lack of employee training, no worker background
- checks, or lack of insurance
Welcome to our first blog. I’ve created this forum to share inside tips and information about the roofing industry and to encourage savvy consumerism. I’d like to start by sharing with you how Dr. Roof came to be.
I started Dr. Roof on a dime and a dream in 1988, a few years after moving my family from South Africa to Atlanta. I worked alongside many industry professionals to learn the trade. After a short time I came to realize that the industry itself experienced a lot of “call-backs,” or customers who soon discovered problems with their roof’s installation and would summon Dr. Roof for repairs.
Therein was a dilemma for me that I noticed the big companies simply glazed over:
”Quality Workmanship.” I came to realize that the prevailing industry standard was to do whatever it would take to win a bid, and then work fervently to protect their bottom line. How? Substandard materials, shoddy workmanship, rushed jobs, and poor construction practices, with consumers none the wiser until the roof failed a few months or years down the line.
That is where I saw a real opportunity to offer a different kind of roofing service.
I began by educating my customers, teaching them what to look for in a reputable roofing company and how to avoid being sold a bill of goods by a charming salesperson. I created a comprehensive, hands-on training program for our installers and hired quality inspectors. Most importantly, Dr. Roof has backed every job that has been done since 1988.
Why—you may ask, when it would be very easy to drive the bottom line and not worry about what customers don’t know and won’t find out for many years? The answer is integrity. I want my four children to experience positive reactions when people find out their family is behind the “Dr. Roof” name. I wanted them to understand that honesty and integrity are essential virtues and that the right way to run a business is not always the easy way to run a business.
Throughout our time here, I hope to share with you the tools that will help you become a confident buyer when it comes to repairing or replacing your roof. We’ll discuss hydrostatics (the movement of water, the principles of capillary action, osmosis, surface tension as it pertains to your roof’s construction), how to get what you really need out of a “salesman,” solar energy, Georgia and Tennessee-area building standards, and how to qualify a roofing company. Of course, this forum is for you, so I’d like to start by inviting your questions. What would you like to learn about roof repair or replacement?
My personal regards,
David Friedlander, President
Dr. Roof’s Southeast headquarters has been located at 1460 Woodstock Road, Roswell, Georgia 30075 for over 20 years.
We’re proud to be vital members of the community who can be relied upon for your home’s roofing and repair needs now and many years down the line. In Georgia, call (770) 552-7663 and in Tennessee, (615) 656-5648.